How Relationship Capital Converts Into Supply Contracts: What American Importers Are Learning in Benin
American companies that invest in genuine relationship-building before negotiating supply agreements in Benin consistently outperform those that treat sourcing as a purely transactional exercise. The difference shows up not just in contract terms, but in timelines, exclusivity clauses, and long-term supplier loyalty. This investigation tracks the measurable ROI of relationship-first sourcing strategies across Benin's key export sectors.