Why Your CRM Cannot Close a Deal in Cotonou: The Case for Living Contact Networks in Benin
American companies accustomed to managing relationships through enterprise software often discover a costly gap when they enter Benin's market: their databases are full, but their deals are stalling. In Benin, a maintained personal contact network consistently outperforms even the most sophisticated centralized system. Understanding why — and how to build the alternative — is one of the most practical investments a foreign operator can make.