Why a Phone Call Still Closes More Deals Than a Cold Email in Benin's Business World
In Benin's B2B landscape, personal introductions and face-to-face meetings consistently outperform digital outreach. American companies that invest in relationship-building before pitching a product are closing deals that email-first competitors never hear back on. Here is what that looks like in practice — and how to build the kind of local trust that actually moves business forward.